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Crypto developer Jimmy Song has tweeted that many ‘marketing experts” who enter the crypto space end up working for scam projects.


Bitcoin Doesn’t Need Them

Crypto author, Song, posted on Twitter yesterday three points.

In his opinion, unlike Bitcoin, it is the so-called shitcoins, or altcoins for everyone else, that require the assistance of those that claim to be experts for a crypto project to gain some traction in the space. Yet, he also thinks that these same experts end up working for a scam.

“Soon after the mental gymnastics required to justify their existence twists them and corrupts them beyond redemption,” he said.

While he failed to name any of these coins, we’ve seen plenty of crypto influencers, self-proclaimed marketers and even celebrities back well-known scams before.

Nonetheless, some didn’t agree to what he was saying. One user stated that “every exchange has a least one marketing person,” which helps to improve communication and boost adoption for crypto.

Another simply questioned why, as a Bitcoin educator, Song couldn’t “see the value of marketing to help Bitcoin communicate its value to more people.”

Not All Crypto is Bad

This isn’t the first time that Song has voiced his opinion on altcoins and the use of marketing.

Earlier this month, he tweeted a list of coins that have fallen from grace such as Namecoin, Freicoin, Peercoin, Novacoin, Feathercoin, Mastercoin (now Omni), Maidsafecoin, Factom, Nxt, and Bitshares. Often referred to as pump and dump schemes, Song noted in an earlier post that:

Too many people bought tokens they didn’t understand to buy services they didn’t understand to impress people they don’t know.

He did concede that some altcoins have fared better, namely Litecoin, XRP, Dash, Stellar, and Ethereum since entering the market.

Song concluded: “Lesson: shitcoins need a lot of marketing to survive.”

As one of the staunchest evangelists of Bitcoin, Song also noted this month that “nobody needs you to defend Bitcoin,” adding that it will defend itself.

Or more accurately, economic reality will provide plenty of defense for Bitcoin in due time, he said.

What do you think of Song’s views? Do you believe that marketing experts end up working for crypto scams?


Images via Shutterstock, Twitter @jimmysong

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